Embrace your Indian skin tone – Say NO to Skin Whitening

Today is a very different kind of video for my channel as I am discussing something that has affected me throughout my life. As an Indian, we frequently talk about skin colour and are constantly marketed to lighten our skin tone for a successful life. In this video, I discuss some of the possible reasons behind our “mindset” and how it came into being, how media & society continue to play a role in our perception of “beauty”, why beauty brands don’t cater to people of colour and what we can do as consumers to change it. I hope this video makes us all think, if not question the old school mindset.

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